BreakWater Shades is an environmentally friendly, innovative, and socially conscious sunglasses company based out of Los Angeles/Venice, California. The reason BreakWater Shades exists is a result of the founder’s love of the ocean and the fact that plastic pollution is on pace to outweigh fish in the sea by 2050! Faced with this daunting issue our founder figured it is his life's work to help people upgrade to eco-friendly products. He developed durable, sleek (in many ways luxurious), sporty, and eco-friendly frames with crystal clear polarized lenses to empower folks on the road to sustainable living. Furthermore, BreakWater partners with organizations fighting to keep our oceans, beaches, lakes, and rivers clean. Our motto is easy: Protect your vision -- Preserve our planet.
The inspiration behind BreakWater goes back many years to when Miguel (the founder) went boogie boarding and body surfing with some friends on a rainy Southern California day. On his way into the ocean he noticed tons of plastic bottles and bags in the water and along the shoreline. Regardless, he jumped in the water and went about catching some sweet waves. However, nothing ruins a good surf-sess like a plastic bag in the face! He was 11 then and that moment has haunted him. Shortly after that memorable day he signed up to volunteer for Heal the Bay. He spent many weekends cleaning up the beach instead of playing video games with his friends. During that time, he learned about how plastic pollution was killing marine life and impacting our environment. He was inspired by Heal the Bay’s plans to implement storm drain filters and “don’t litter” campaigns. Many years later, Miguel wound up at Humboldt State University – one of the most environmentally friendly college communities in America. He walked into a town of tree huggers and began to learn in greater detail about the impacts of human consumption and single use industries have on our ecosystems. One of the most tangible memories he has about this time is traveling back and forth between Los Angeles and Humboldt County is noticing the stark difference in air quality between the two counties. This is something, if you live in Los Angeles long enough, you become numb to. When you go to a place like Humboldt and breathe the fresh air for the first time, it becomes clear that pollution is real, even if you don't notice it.
Long after the college days had passed, back home in Venice, Miguel was sitting under the “V” sculpture, gazing out at the Venice breakwater - he had an a-ha moment, BreakWater Shades was born! Eco-friendly sunglasses that look good & help preserve Mother Nature.